# Cat Nibbles — brand and interface guidelines v2

Thoughtful equipment choices for real indoor-cat households, with fit, cleaning and everyday use made clear.

## Audience and scope

Indoor-cat owners choosing feeding equipment, fountains and carriers.

- Feeders
- Water fountains
- Carriers and fit

## Visual language

A softly painted cat, playful lettering and loose household notes create a warm character-led identity.

Display: Grandstander. Reading and controls: Atkinson Hyperlegible. Keep the exact self-hosted font files and their licenses with the site.

- Cream: #FFF8EC — background
- Ink: #293632 — text
- Teal: #22695F — primary
- Mint: #D9E8DB — support
- Apricot: #F2B27B — accent

## Voice

Warm and observant. Address the human decision without speaking for every cat.

Avoid: Vet-approved without approval, health guarantees, universal claims about what cats love.

## Logo and image use

Keep the exact supplied logo geometry, proportions and colors. Maintain clear space and readable placement. Do not redraw, stretch, rotate, outline, distress or add effects. Use the current master asset and keep superseded studies out of the production navigation.

Generated imagery illustrates the art direction; it does not establish product ownership, a completed project, a recipe test or first-hand results. Real evidence requires dated observations, documented conditions and rights-cleared imagery. Preserve provenance.

## Interface behavior

Use this site’s own navigation, layouts, controls and specialist tools. Provide visible focus, explicit labels, keyboard operation, clear error and empty states, and text feedback. Main controls should have at least 44 px targets. Respect reduced motion and keep important content available without animation. Do not use color alone for meaning.

## Editorial structure

Connect narrow articles to their subject pillar and practical reference library. Explain selection criteria and limitations beside product or software recommendations. Source changing technical facts from original documentation. Keep examples distinct from measurements. Never invent ratings, authors, credentials, product tests, prices, affiliate approval or recipe results.

## Independent ownership

Transfer this publication’s domain/DNS, repository, hosting, fonts/licenses, imagery/provenance, content/evidence, analytics/search access, contact mail, merchant mappings and financial records together. Shared publishing is replaceable and uses individual credentials. Never include credentials from Talk About Sleep or another publication.

## Domain and current delivery

catnibbles.com is registered at GoDaddy. The hosted edition remains unindexed staging. Legal operator/address, working contact mail, editorial review, merchant mappings and production analytics/consent are still launch work. Registration does not establish trademark clearance.

[Visual PDF](cat-nibbles-brand-guidelines-v2.pdf) · [Editable PowerPoint](cat-nibbles-brand-guidelines-v2.pptx)

Install [Grandstander](https://fonts.google.com/specimen/Grandstander) and [Atkinson Hyperlegible](https://fonts.google.com/specimen/Atkinson+Hyperlegible) before editing the PowerPoint. The matching PDF embeds the fonts.